Bayes Esports has become the exclusive match data provider for major tournaments such as the ESL Pro Tour through an expanded partnership with ESL FACEIT Group (EFG).
As part of the strategic game data partnership, which runs until 2025, Germany-headquartered Bayes Esports now owns the rights to several esports leagues, tournaments and events hosted by EFG, including the entire ESL Pro Tour in Counter-Strike: Global Offensive ( CS). :GO) competitions, ESL Impact and FACEIT Collegiate CS:GO tournaments, and all of EFG’s Dota 2 properties.
The partnership represents an expansion of previous agreements, with the two parties claiming that the development of a gaming data infrastructure is necessary for esports to reach its full potential.
Both companies will build a dedicated team to drive innovation in data-driven content creation, and EFG will gain access to Bayes Esports’ existing technological product portfolio. The partners said they will continue to collaborate on best-in-class practices to protect the integrity of esports, including the use of Bayes Esports’ integrity market monitoring and rights holder protection.
Martin Dachselt, CEO and Managing Director of Bayes Esports, said: “Not only is it a great sign for us, showing that we are on the right track and that what we are doing is resonating with the key players in the industry, but also a clear statement on the gray market of the e-sports data industry.
“With the leader in competitive gaming and esports and data from over 12,000 games at our side, we can move forward and continue to shape esports based on official data, ensuring the integrity of its biggest events and supporting those committed to long-term development “No quarter will be given to this industry through inadmissible offers.”
The partnership includes new data-driven Bayes Esports brand integrations in broadcast segments and live events. Bayes will also develop data-driven and automated content creation solutions for EFG and its partners, including the “Project V” tool that automatically syncs videos and data to create content such as highlight clips that can be posted to social media.
Bernhard Mogk, senior vice president of global business development and commercial strategy at EFG, said: “Over the past few years, together with Bayes Esports, we have been able to establish consistent industry standards for official data. Through our joint initiatives, we are at the forefront of maintaining and promoting integrity in esports.
“We are excited to continue our long-term strategic partnership and continue to innovate in data-driven content solutions to create additional value that contributes to the long-term commercial sustainability of the entire ecosystem.”