E-sports betting operator GG.bet is launching in the UK under a deal with Rednines Gaming.

Rednines acquired the right to use the GG.bet brand in the country, thereby expanding the operator’s international reach.

GG.bet is already present in Europe, South America and Asia. The operator is licensed by the gambling regulators in the United Kingdom, Curacao and Malta.

Rednines previously operated in the UK under the Dr.Bet brand, offering online casino and sports betting products.

Dr.Bet will now automatically redirect users to the new domain GGbet.co.uk. All current customer accounts and active balances will be transferred to the new website.

Important step

GG.bet offers UK customers the opportunity to bet on sporting events and esports. There are also casino and live casino offers on the site.

Sergii Mishchenko, CEO of GG.bet’s UK branch, said the deal was “an important step in the development of our company.”

He added: “The UK betting market is highly competitive. For this reason, we have decided to continue to operate under a strong international brand that allows us to stand out from other bookmakers.”

GG.bet offers betting on over 30 different esports disciplines, including CS:GO, Dota 2, League of Legends and Fortnite. The operator offers 400 games every day, each with up to 350 markets.

Last year, the operator launched a “smart” personalized feed, giving customers the ability to customize games and bet types.

Global growth

The franchise deal comes as the influence of esports continues to grow worldwide.

According to GG.bet, the UK esports betting market has grown by 47% over the last three years.

The operator wants to expand its presence in Europe and is building on numerous tournament partnerships from the past two years. These included official deals for PGL Stockholm and PGL Antwerp.

GG.bet also sponsors the high-profile esports teams NAVI and Team Vitality.

In February, GG.bet extended its partnership with esports live data provider Bayes Esports.